Multiplier: Connecting Shoppers To Brand

CIO Vendor With the shopping experience having transformed the very fabric of retail and commerce, seller now seek to understand the psyche of a buyer. Technology is not limited to target marketing anymore. That is past. The future is far more thrilling for the retail segment. The new entrant in the retail segment called ‘Shopper Insights’ compels the sellers to ask some intriguing questions. What shoppers want out of their shopping experience? Are they simply looking for sales? Or do they want a deeper shopping experience that compliments what they get online? Though enablers have designed and developed models that deliver actionable insights to the retailers, the results are often underwhelming.

Multiplier is a shopper insight led point of buying solution specialist, providing solutions for all Managed services, Tech and Data Solutions, Retail Insights, and Experiential Marketing. The company’s last-mile service includes a wide range of point of buying solutions and services like Shopper consultants (InShop Promoters), Merchandising Solutions, Retail Design and Branding Solutions, Audits, Dealer and Shopper engagement programs, Shopper Marketing Solutions, among others. Uniquely placed, Multiplier is a one stop shop for everything comprising the retail space. Multiplier encloses a wide spectrum of industry requisites like store tie-ups, to store design, retail branding to retailer engagement, in shop promoters, to sales channel management - all provided with an immensely reliable IT enabled backend for real-time information.

Multiplier has gathered vast experience of interactions with the shopper at the shop floor over the past decade. This has in turn allowed the company to gain a special insight into the expectations of the shopper from the trade as, well as the brand. Even if the experience is set aside, Multiplier’s insight alone rides on huge consumer insight data collected over several years and spans consumer response, experience mapping, competition tracking, and other features that hold the key at retail.

Multiplier currently has a huge team of people comprising of Shopper Consultants (In-Shop Promoters), Merchandisers, Trainers, FOS, etc., across 600+ cities and towns in India, which are supervised and supported from offices in 14+ cities across the peninsula. Multiplier is proud to be partnered with national and international brands under Consumer electronics, Mobile, FMCG, Alchobev, Lubricants, Banking and Finance etc categories.

Widespread Expertise
Multiplier has five broad areas of expertise where the company extends its knowledge and guidance to the clients. Managed Services include field force management for B2B/B2C, HR services, Dealer loyalty program, Visual merchandising & Audits and Training. Technology and data solutions that include business tools and IT applications and Data analytics on sales, visibility, competition tracking tools (Real time). Retail Branding is the key offering of Multiplier, wherein the company offers store ideations & planograms, in-store branding, POP display solutions & concept design, execution and maintenance of retail assets. Shopper Insights is accompanied by consultancy and market research on shoppers. And experiential marketing is all about the activations, promos, events and MICE.
Multiplier has been helping businesses to ensure better brand strategy and implementation planning. Multiplier’s shopper insights are derived by understanding how one's target consumers behave as shoppers at the last milestone across channels and formats. To acknowledge this, the Multiplier team maps the shopper’s journey and use relevant Shopper Marketing tools at the path to purchase, which benefits all stakeholders, namely brands, consumers, trade partners and shoppers. Analytics and insights are growing in prominence currently and we understand its importance in the retail space. A shopper, therefore, is influenced both in a conscious and unconscious state of mind driven by his five alert senses which is beyond visibility and human interaction. “Our science – Find Me, sorts awareness, Know Me sorts considerations and Love Me sorts commitment for the brands”, informs Sameer Mehta, CEO and Managing Director, Multiplier.

Multiplier has been helping businesses to ensure better brand strategy and implementation planning

Leaving footprints of Excellence
Given the importance of Indian market growth strategy, the no-introduction-required ecommerce giant was scouting for an agency that had the best understanding of retail business in terms of in shop & other activities. Multiplier was required to bring in-depth market knowledge and shopper understanding, besides demonstrating commitment to extend a mutually beneficial long-term partnership. Multiplier, since then has successfully established the entire retail sales channel for offline devices in India. This was a venture conducted in 2013 and since then the productivity has increased multifold. Multiplier has also successfully managed to push online sales through fresh offline channels.

A large Indian two-wheeler automotive manufacturer has a ‘Women on Wheels’ campaign that launched the Scooty institute, a radical initiative for women empowerment. It was a 6-day course with a lady trainer and a learning license for INR 350 only after special road safety and traffic session from the traffic senior officers in colleges. The campaign reached 74 towns in 12 months. Contacted 50K girls and 6K plus trained. A complete on ground initiative that drove not only footfalls at the retail leading to sales, but also created emotional lifetime bonding with the target audience.

Future is Brighter
Since the inception a decade ago, Multiplier has had the honor of working with several internationally and nationally acclaimed brands that are amongst the most recognizable in their industries. Multiplier takes pride in their deliverance of client satisfaction that has been the element that has made the company stand out in the crowd. This is testified by their relationships with several clients, some of which are decade old, and a score of them which are over 4 years and counting. In the years to come, we look forward to turning Multiplier to a 1000Cr plus turnover company in FY 2022-2023. Multiplier as an organization will be focusing on shifting from Service offering to Service plus Product offering. Primarily, Multiplier aims to create a platform in the Indian Retail segment which automates the entire process that can help Connect Shoppers to Brand.